Showing up in ChatGPT, Gemini and Claude
A GEO module built from scratch, crossing Semrush keyword data with the questions people ask AI assistants. Marketing teams see what AI says about their brand and how to improve it.
Product Manager · Glowtify · Vancouver
A platform where AI agents do the marketing for B2B companies and their agencies. Based in Vancouver, with the Montréal team.

Users describe their intent in the app, whether it is strategy, a campaign, content or analysis. The right agent takes over. Decisions move faster, and their results feed the next action.
I am its sole Product Manager, with about ten people in product and engineering and dozens of releases a day. The positioning changed 2 times in 2 years (Shopify e-commerce, agencies, then B2B manufacturers), and each time, sales saw it coming first.
A GEO module built from scratch, crossing Semrush keyword data with the questions people ask AI assistants. Marketing teams see what AI says about their brand and how to improve it.
I ship minor changes and prototypes myself with coding agents, reviewed by engineering before release. Designers and customer success use the same path through an in-house plugin.
At a startup, the product is built with the whole company, not just the product team.
Tickets come out of these conversations, customer interviews and usage data (Mixpanel, BigQuery).
Every idea becomes a measurable bet, then tickets precise enough for the team to build without coming back with questions. Then we read the numbers, and the team decides what comes next.
The product has been rebuilt 2 times since I joined. Nothing running today was planned in January 2025. Montréal startup, $3.4M raised in 2025.
Supporting large brands in choosing and rolling out their martech tools (CRM, CDP, consent, analytics, e-commerce), from business requirements through migration.
The agency's data practice, built from scratch: server-side tracking on Google Cloud, consent, audits, training. Product owner of the agency ERP, and 2 products launched: a Google CSS price-comparison service (DSH0p) and an in-house consent management platform (DXLabs). Automated the agency's processes (60 people, 3 sites) with Power Automate, Power Apps and Azure OpenAI.
100+ clients, from startups to large groups. E-commerce: Volcom, Black Crows, Oh My Cream!, YellowKorner, Pierre Hermé. Ticketing: Moulin Rouge, Bourse de Commerce – Pinault Collection, Grand Palais. Lead generation: Amazon Web Services, HelloFresh, emlyon. SEM consultant, then e-commerce acquisition at Eptimum, then founder of Digitalkeys' paid media practice, up to 12 consultants.
To teach an AI a writing style, corrections worked better than a description or examples. The starting point of a test run on this site.
This site moved from WordPress and Stape to Firebase Hosting and Cloud Run in two evenings, saving 100 euros a year.
French (native), English (professional), German (limited).
Speaker on marketing data collection (CPA Collège Annonceurs), MeasureCamp participant. 5 marathons (Paris, New York, Chicago, Toronto) and a half-Ironman, on Strava. Also: 10+ years of competitive skiing and 3 years of competitive rowing.
To talk AI agents, GEO or product, message me on LinkedIn.